Super Bowl 2011 Commercials Rundown

The Super Bowl has become an American holiday and while originally, most people just tuned in for the game, nowadays there’s more than just the football contest that draws fans to the spectacle. There’s the pre-game show, celebrity halftime acts, the Super Bowl predictions courtesy of BetUs – and predictions from virtually every other person, place or thing you know – and, of course, the commercials.

As per usual, the 2011 lineup of advertisers will include a few familiar faces (or companies). Anheuser-Busch (Budweiser) is always a staple of NFL advertising and they’ll be a headlining commercial act. Other companies that we’ll see include Coca-Cola, E*Trade and Pepsi will also get back into the fold after a one-year absence. All of the commercial slots sold out in December.

The average cost for a 30-second spot at Super Bowl XLIV was $2.8 million so expect a similar cost (with some inflation) for this year’s game.

USA Today will run it’s popular ad meter contest where a user-generated video will win up to $5 million if it’s chosen this season. Last year’s winner was the octogenarian performers Betty White and Abe Vigoda playing tackle football in a Snickers commercial.

Super Bowl XLV will take place on February 6th, 2011.

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